Chiudi

ONE BLOCK DOWN IS PROUD TO PRESENT ITS LATEST SPECIAL PROJECT WITH NEW BALANCE, FEATURING SUBTLE INTERPRETATIONS OF THE ICONIC 1500 AND 991.

The capsule illustrates each silhouette’s impact on the subcultural codes of broader Italy.

ONE BLOCK DOWN IS PROUD TO PRESENT ITS LATEST SPECIAL PROJECT WITH NEW BALANCE, FEATURING SUBTLE INTERPRETATIONS OF THE ICONIC 1500 AND 991.

The capsule illustrates each silhouette’s impact on the subcultural codes of broader Italy.

WITH THE 991 FORMING AN INTEGRAL PART OF THE MILANESE "BOURGEOISIE", AND ROMAN ULTRAS ADOPTING THE 1500, NEW BALANCE'S ITALIAN STORY IS OFTEN OVELOOKED FOR ITS PIVOTAL ROLE IN SECURING TH BRAND'S EUROPEAN FOOTHOLD.

WITH THE 991 FORMING AN INTEGRAL PART OF THE MILANESE "BOURGEOISIE", AND ROMAN ULTRAS ADOPTING THE 1500, NEW BALANCE'S ITALIAN STORY IS OFTEN OVELOOKED FOR ITS PIVOTAL ROLE IN SECURING TH BRAND'S EUROPEAN FOOTHOLD.

Once introduced, New Balance became a revelation for the Italian people, helping many emulate the once exclusive styles of America, England, and Japan. And despite Italy’s affinity for New Balance growing strong with a tinge of international influence, it remained instrumental in building a wholly unique style story for the country.

The Italian people found something in New Balance that didn’t force them to conform to the rubric of contemporary trend, but instead gave them a canvas with which they could create their own aesthetic legacy.

NEW BALANCE THUS REACHED EVERYONE FROM THE HIGHEST POINTS OF CULTURE, TO THOSE CAUGHT IN THE WEB OF MORE NICHE NETWORKS, ULTIMATELY BIRTHING A (SUB)CULTURAL AWAKENING THAT SAW THE COUNTRY STEP INTO A NEW KIND OF HISTORY: A HISTORY DEFINED BY HEART, SOLE, AND UNMISTAKABLE IDENTITY.

NEW BALANCE THUS REACHED EVERYONE FROM THE HIGHEST POINTS OF CULTURE, TO THOSE CAUGHT IN THE WEB OF MORE NICHE NETWORKS, ULTIMATELY BIRTHING A (SUB)CULTURAL AWAKENING THAT SAW THE COUNTRY STEP INTO A NEW KIND OF HISTORY: A HISTORY DEFINED BY HEART, SOLE, AMD UNMISTAKABLE IDENTITY.

Both silhouettes come in a project-exclusive “Marble Grey” colorway and feature unique embroidered detailing bearing the name of each silhouette’s respective city.

Both silhouettes come in a project-exclusive “Marble Grey” colorway and feature unique embroidered detailing bearing the name of each silhouette’s respective city.