Richardson, Pornography, Streetculture and Freedom

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In an age where everything has to be politically correct, it is difficult for creators to enjoy their freedom 100%. Andrew Richardson manages to do what he likes by flirting with bad taste. Originally from England, Andrew Richardson started out as a simple salesman for Kenzo. After a stint at Calvin Klein, he moved to New York to work with photographer Steve Meisel. For three years he discovered the New York scene and worked on Madonna's book "Sex". Fascinated by the world of pornography, he set out to meet and interview the biggest porn stars.

Since that time, Andrew Richardson's objective has not changed. He published his first magazine "Richardson" in 1998, with Jenna Jameson on the cover, a pornstar at the head of a pornography empire. The cover is provocative and the subjects are approached in a subversive way by well-known artists. Mixing art and pornography becomes his signature. With this magazine, he wants to test the limits of vulgarity even if it means shocking. His goal is to find the right balance between bad taste and sophistication.

"Basically, the magazine is about provocation and confrontation; sex is just the means we use to provoke. We're trying to find out who these women are, but without being flippant or rude."
Andrew Richardson for Slutever

Richardson is fast becoming a subversive brand worn by both Team Supreme and New York artists. Julia Fox, Kate Moss and Rihanna helped her explode and her "Hardware" T-shirt became a cult item. With his clothes, Richardson continues to flirt with good taste. He may do a collaboration with a New York restaurant he loved, but also with brands like Fuct, FPAR, WTAPS or Converse. Andrew Richardson has a certain idea of freedom that allows him to break free from political correctness and take brands with him. His brand is now sold worldwide with 3 shops in New York, Los Angeles and Tokyo.

"Andrew appreciates the best in art, music, fashion and culture, but also the most avant-garde underground. He's a mix of both, and that comes through in his designs."
James Jebbia for The Wall Street Journal

Richardson is fast becoming a subversive brand worn by both Team Supreme and New York artists. Julia Fox, Kate Moss and Rihanna helped her explode and her "Hardware" T-shirt became a cult item. With his clothes, Richardson continues to flirt with good taste. He may do a collaboration with a New York restaurant he loved, but also with brands like Fuct, FPAR, WTAPS or Converse. Andrew Richardson has a certain idea of freedom that allows him to break free from political correctness and take brands with him. His brand is now sold worldwide with 3 shops in New York, Los Angeles and Tokyo.

""If you don't have taste, you can't do vulgar work. But if you have good taste, you can break that good taste and make something very interesting"
Andrew Richardson for SSENSE

Richardson's magazine continues to be published irregularly. In 10 issues, pornstars such as Sasha Grey, Tera Patrick and Stoya have been photographed by Larry Clark, Harmony Korine and Jenny Saville. He also gives a voice to celebrities like Blac Chyna and Kim Kardashian, whom he tries to humanise in his columns. Richardson has become an icon of counterculture and a clothing brand designed to continue to provoke. 

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