One Block Down Presents "Spaghetti Stripes"
A Collaboration With Needles
In its latest project, One Block Down has partnered with Needles, the renowned Japanese brand part of the Nepenthes group, established in 1988 by Keizo Shimizu. Since its launch, Needles has rapidly gained popularity, owing to its diverse blend of influences, from American military uniforms and sportswear to traditional Japanese attire. Shimizu envisioned a unique aesthetic by merging these disparate elements.
The brand's rise in popularity can also be attributed to the esteem it enjoys among celebrities and tastemakers worldwide, making the Nepenthes group an essential visit for subcultures and fashion aficionados on their Japanese jaunts. It is this endorsement by tastemakers and celebrities that has propelled Needles into a global phenomenon, broadening its influence and reaching new audiences and markets.
To showcase the collaboration, One Block Down launched a special multimedia campaign titled “Spaghetti Stripes”, drawing inspiration from Italian-American cinematic classics that significantly influenced the collaboration's conception and design. The campaign video pays homage to iconic scenes from "Goodfellas" and "The Sopranos," two quintessential cultural landmarks of the last century.
The collaboration is available now online and in-store at One Block Down's locations in Milan, Rome, and Paris.
Credits London Shoot:
C/D: Neesy
Styling: Neesy
Photographer: @mutttley_
Assistant: Amjed Amin
Models: @amnalv / @anyakorostelev / @fdfromthefuture / @iy.ism / @jwestldn / @mojosteven
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